Source: Rudolf Jacobeit, CC BY-SA 3.0 DE via Wikimedia Commons Illusions are fascinating. Consider an artist drawing an image on the ground that, from a very specific angle, looks like an eight-foot ...

Lee is reinterpreting one of its premium denim concepts for the mass market. The heritage denim brand launched this week Shape Illusions, a size-inclusive women’s line that takes a 360-degree approach ...

Look closely at the FedEx logo and you'll notice the space between the "E" and the "x" creates the outline of an arrow. Now, a new study reveals the part of the brain that creates such invisible ...

Optical illusions are images that trick our eyes and brains. They make us see things differently from how they are. Sometimes, we may see a shape or object that is not there, or we might notice hidden ...

In a study lead by Eisuke Fujinawa at the University of Tokyo, a team of students created a procedure for designing compact VR controllers that feel physically larger. Exploring the concept of ‘haptic ...

An optical illusion is a fascinating visual trick that deceives the brain into seeing something different from reality. These illusions occur when the information our eyes send to the brain is ...

Mammalian primary visual cortex (V1) is topographically organized such that the pattern of neural activation in V1 reflects the location and spatial extent of visual elements in the retinal image, but ...