This article was taken from the May issue of Wired magazine. Be the first to read Wired's articles in print before they're posted online, and get your hands on loads of additional content ...

Ever sink your teeth into a delicious bowl of ice cream only to wince in pain due to sensitivity? Maybe you experience this sensation when drinking cold water or biting into a hot meal, too. Welp, you ...

Sensitive teeth can stop patients enjoying the things they love, so why not recommend a toothpaste that can combat the issue? The Arm & Hammer Sensitive Pro Toothpaste combines Liquid Calcium with ...

The American Dental Association is the leading authority on dentistry in the U.S., which is why Dr. Lana Rozenberg, a dentist at Rozenberg Dental NYC, says, “When in doubt, let ADA steer you in the ...

New challenger oral care brand OZEN has officially launched today in over 800 UK Boots stores, bringing the first new patented toothpaste technology for sensitive teeth in nearly 30 years. Founded by ...

Toothpaste is part of most everyone’s daily routine and the right kind is important for healthy teeth. For a product you spit out, there’s a lot to consider. The drugstore aisle is filled with an ever ...