Quantzig worked with the client to streamline this complex business framework and identified customer segments which helped the client to build a highly scalable marketing strategy based on customer ...

Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of ...

Longer sales cycles, larger buying groups ... you name it, and today’s B2B marketers are facing it. While the average sales cycle takes 84 days, higher annual contract values can take upwards of 170 ...

Not all clicks are equal. A repeat buyer, a first-time visitor and a lapsed customer should be treated differently.

For all the advances of AI that machine learning brings to productivity and decision-making, it has a major downside: cybersecurity risks. Businesses often underestimate the security risks of adopting ...

LONDON--(BUSINESS WIRE)--Infiniti Research is the world's leading independent provider of strategic market intelligence solutions. Our market intelligence services are designed to connect your ...

Many organizations still base their targeting on demographics — broad traits like age, job title or marital status — rather than the behavioral factors that actually drive decisions. Whether B2B or ...

A market segment is a group of people with common characteristics. Companies market to different segments with advertising designed specifically to reach each.