DEL MAR, Calif. (FOX 5/KUSI) — The San Diego County Fair on Tuesday released its theme for next year’s event. The theme, “Once Upon A Fair,” celebrates the joys of reading, the power of storytelling ...

The San Diego County Fair was the top winner at the recent 2025 Sandie Awards, presented by the American Marketing Association.

SAN DIEGO (FOX 5/KUSI) — Holiday shoppers looking for a uniquely San Diego gift are in luck: the San Diego County Fair is rolling out a limited-time Black Friday buy one, get one free season pass deal ...

"Once Upon A Fair" will be the theme for next year’s San Diego County Fair, inviting attendees to celebrate the joys of reading. Organizers announced the theme today as they closed the book on the ...