The beauty giant makes a bold move to stay ahead in a fast-growing and competitive global market.

Once posited as a trend, 2025 made clear that K-beauty is here to stay: In the past year, Korean cosmetics have taken the ...

Once the top export market for South Korean cosmetics, Chinese firms lead at home and have made headway overseas – but gaps ...

While Korean skin care has taken the US by storm, the best Korean makeup products deserve just as much of a spotlight. These cosmetics boast similarly innovative formulas as their skin-care ...