A business.com editor verified this analysis to ensure it meets our standards for accuracy, expertise and integrity. If you’ve seen the same advertisements repeatedly on your social media feeds after ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Seph Zdarko, director of data, modeling, ...

(Ad) This is an all-too-familiar experience on the internet: you click on a tempting ad for a new swimsuit because it looks perfect for your upcoming vacation. When you don't purchase it right away, ...

Buzz word or not, “programmatic marketing” is here to stay. Those CMOs who’ve embraced it have largely found their spend is more efficient, their targeting is more accurate, their customers are ...

Retargeting existing customers to boost conversions has always been a strong tactic for retailers, and it’s likely to become even more important as third-party cookies deprecate and more stringent ...

You may already know the importance of creating an ad retargeting strategy, as 98 percent of traffic on any given Web site leaves without converting. How can you bring back those visitors and refocus ...

Retargeting is a digital marketing strategy that uses display advertising to re-engage people who have shown interest in your brand but haven’t converted into a sale. (Yes, it’s also why you feel like ...

Retargeting has long been a staple of digital marketing. We've all seen it in action: you browse a product online, and suddenly that item follows you across the web. But what if we could take that ...

Every marketer knows the old adage: It costs much more to get a new customer than to keep an existing one. How much more may vary, but the principle holds true, and it’s the basic idea behind ...

Founder at M16 Marketing and a Forbes Agency Council member. He's a leading marketing technologist on a mission to create success stories. Choosing the right type of ads is essential to your ...

People can now mute unwelcome ads on Google across devices. Last month, the world’s largest search engine announced major changes expanding users’ ability to filter and block ads. By accessing ...