When Red Bull signed on as sponsor last year, everyone knew what to expect. The riders of Red Bull-BORA-hansgrohe would inevitably be used for the kind of outrageous stunts the energy drink brand has ...

Red Bull stunts are legendary, boundary-pushing exercises in human performance and marketing. Now, the company is incorporating artificial intelligence (AI) to its bag of tricks to go even further ...

Amy Chmelecki and Mia Chapman prove that sometimes “pointless” is precisely the point, by leaping out of a moving UTV onto a rope dangled by a plane. Red Bull has spent decades doing the most ...

SAN FRANCISCO -- A Red Bull athlete made history with a daring but controversial stunt across the San Francisco-Oakland Bay Bridge. The bridge closed temporarily on Saturday as a result. Two-time X ...

LONDON — Red Bull is well-known as a staple in extreme sports, sponsoring athletes who take their respective sports to the next level of intensity and risk. The company's motto is, in fact, "Red Bull ...