2025 was a year of extremes in beauty culture. The $450 million industry felt more polarized than ever, with a push towards “low maintenance” routines that encouraged us to ditch our mascaras or go ...
From Margot Robbie’s golden champagne to Kim Kardashian’s glossy bob, Fekkai Salon at the Mark Hotel defines this fall’s quiet luxury—lived-in color, luminous shine and effortless polish. In a world ...
From Himalayan fireworks to a thong trimmed with fake pubic hair, 2025 was a crash course in how quickly brand ambition can blow up in public. Across APAC and beyond, marketers ricocheted between ...
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