Is the open internet in trouble? Open programmatic ad spend has only grown 3% since 2021, according to equity research firm Wolfe Research. Walled gardens have grown 10% in the same time frame. This ...

The Trade Desk is planting the UID2 flag in another emerging media channel. Pandora is the first digital audio platform to integrate The Trade Desk’s UID2 alternative ID, the companies announced today ...

EMARKETER recently published its “Field Guide to AI-Powered Programmatic Platforms,” created in partnership with MiQ. It examines how AI is enhancing programmatic advertising platforms and offers ...

Programmatic advertising keeps expanding its toolkit. New platforms appear, fresh inventory sources open up, and unfamiliar deal structures promise sharper access to audiences. Each addition can ...

What is Programmatic Advertising Platform Market? The process of using marketing technology to automate media buying and digital ad creation is known as programmatic advertising. Programmatic ...

NEW YORK, Jan. 20, 2026 (GLOBE NEWSWIRE) -- Proximic by Comscore today released its 2026 State of Programmatic Report, based on over 200 media buyer respondents, with 58% expecting their programmatic ...

The TeqBlaze white label solution sits at the center of one of the more consequential shifts happening in ad tech right now: as programmatic spend races toward a trillion dollars a year, fewer ...

CatapultX, which created an on-stream video ad and monetization platform, announced the launch of a self-serve video ad platform on Wednesday. Its products, which support programmatic, are based on ...

Do you need programmatic advertising for your small business? While it's more expensive because of platform costs, discover why you need it, its benefits, and how to set it up. Organizations of all ...

Digital news and information veracity ratings service NewsGuard continues to expand its coverage across the programmatic advertising marketplace, announcing a deal this morning to license its data to ...