Ever wonder why some products fly off the shelves while others just gather dust? It’s all about product-market fit. In simple terms, it means making something people really want. When a product clicks ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Krishna Subramanian In ...

It’s a perennial question for early-stage startups: How does one find product-market fit (PMF)? What do you do to ensure that your idea takes a form that meets some sort of demand in your target ...

Most founders think product-market fit happens in boardrooms and user interviews. But after building an open-source project used by hundreds of thousands of users, I've learned the most reliable ...

In today's fast-paced tech world, launching a successful product requires a tight interplay between crafting a product people love (product/market fit or PMF) and getting it into their hands ...

For all their pitches promising something new, AI startups share many of the same questions as startups in years past: How do they know when they’ve achieved the holy grail of product-market fit?

Product-market fit is paramount for startups, serving as the bedrock for long-term success and attracting investor capital. Target market identification and continuous data-driven strategy adjustments ...

Principal at ColemanWick, overseeing the delivery of the firm's integrated Voice of Customer services to middle-market companies. To continue reading this content ...

You’ve got early traction. Customers are talking, revenue is growing, and your Slack is full of emojis. But somewhere between your investor updates and the next sprint, a question keeps nagging you: ...

Fundraising is often presented as the most important step on a founder’s journey, but that is placing the cart before the horse. Until a company builds a growing base of customers who are deeply ...