Why stigmatizing ultra-processed foods could be doing more harm than good

The 2025 Joe Wicks documentary on "killer protein bars" highlights how even well-intentioned attempts to raise awareness ...

Ultra-processed food, MAHA moms and junk food for kids: An acclaimed researcher's advice

Eat clean. Shop smart. Avoid ultra-processed foods. But what does that even mean? “There’s that famous potato chip commercial ...
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As a fitness writer, I eat a few protein bars a week – after watching Joe Wicks’ UPF documentary, will I give them up?

I tend to eat a few protein bars each week – usually on busy days when I don’t have access to a kitchen. As a fitness journalist and coach, I do a bit of everything, but strength training is my ...
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Fitness guru Joe Wicks’ anti-UPF rhetoric hurts more than his Killer bar

I’ve had it with celebrities guilting consumers with wrong information about ultra-processed foods (UPF) and their potentially “killer” properties. The latest is UK physical health superstar Joe Wicks ...