When conducting primary market research, you can gather two basic types of information: exploratory or specific. Exploratory research is open-ended, helps you define a specific problem ...

I count myself lucky as my ‘bread and butter’, primary market research 1, has been popular with pharma for decades: informing pre- and post- launch brand strategy; tracking market progress ...

Investing in primary real estate markets like New York City comes with its own set of challenges and rewards. After being in the industry for more than 25 years, I’ve found that there are ...

By using market research, designers and businesses can make sure that the new product is as successful as it can be. Primary research - This involves gathering information that is new or has not ...

Market research involves two types of data: Primary information. This is research you compile yourself or hire someone to gather for you. Secondary information. This type of research is already ...