William Shatner is back with a tease on TikTok seeking applications for his successor as the Priceline Negotiator.

LOS ANGELES (AP) -- William Shatner's stalwart Capt. James T. Kirk died in the line of duty. Now the actor's bargain-touting Priceline Negotiator is headed heroically to his final frontier. In a new ...

No one knows for sure what happened that January day when his tour bus began its plunge, but The Negotiator made it out alive, according to priceline.com and its ad agency, Butler, Shine, Stern & ...

William Shatner fans rejoice. After suffering a violent death in January, Priceline's (PCLN) beloved ad pitchman, the Negotiator, was resurrected this week. In a press release the company announced ...

LOS ANGELES - William Shatner's stalwart Capt. James T. Kirk died in the line of duty. Now the actor's bargain-touting Priceline Negotiator is headed heroically to his final frontier.