For any product, the aspirational path to “premium” often requires packaging that befits its lofty ambitions. This holds true for TV as much as it does for high-end liquor. Once upon a time, a spirits ...

The word “premium” gets thrown around a lot. Marketers chase “premium” publishers to reach “premium” audiences. DSPs and SSPs promise “premium” inventory. And every publisher wants to sell itself as a ...

It pays to have an advanced subscription to YouTube. Most people know about the ad-free viewing, background video playback, and high-quality offline downloads ...

Irene Okpanachi is a Features writer, covering mobile and PC guides that help you understand your devices. She has five years' experience in the Tech, E-commerce, and Food niches. Particularly, the ...