WORTH EXAMINING THE DATA. DAVID ROPEIK OPENS HIS NEW BOOK, CURING CANCER PHOBIA HOW RISK, FEAR AND WORRY MISLEAD US BY SAYING HE’S SORRY. I. I HOPE THAT READERS OF THE BOOK WILL SEE HOW APOLOGETIC I ...

For decades, researchers have assumed that people overestimate the risk of dramatic causes of death, such as road traffic accidents. The reason given for this was that such deaths are the subject of ...

I have always been interested in how people make decisions under uncertainty—especially decisions about safety. But it was ...

It's no secret that people vary in their pandemic risk perceptions. Source: Emily Parrish, used with permission. I’m sure you’ve noticed that people vary in their assessments of pandemic risks. It’s ...

Imagine your leadership team sailing smoothly through calm waters—until it hits an unexpected iceberg. The forecasts were solid. The numbers were sound. Yet beneath the surface, something far more ...

(top) Reaction time vs. difference between acute deterioration risk of reference condition (prostate cancer) and various conditions. (bottom). Risk perception and spatial response are clearly related.