Performics is anticipating mobile to be a significant platform in holiday shopping for US consumers. The firm said that “Google search clicks from mobile devices are now 14.2 percent of all search ...

As we reported yesterday, Google has now successfully acquired DoubleClick after receiving EU approval for the deal. While the focus has been rightly on display advertising, many have missed one part ...

Chris has been a digital marketer since 2000, starting in-house in the insurance space and subsequently assuming growing leadership roles across large agencies and SEM firms. Chris has led SEO teams ...

CHICAGO--(BUSINESS WIRE)--Performics, the premier performance marketing revenue growth driver, has measured U.S. consumer attitudes and perceptions of online marketing quarterly through the Intent Lab ...

Any success that Chicago's tech community has achieved, and any future growth it is sure to have, is due in large part to the tech pioneers who came before Chicago was dubbed "Startup City." Those ...

Google is unloading search-marketing company Performics, which was part of the acquisition of online services firm DoubleClick, after criticism that owning it created a conflict of interest. French ad ...

CHICAGO--(BUSINESS WIRE)--Performics, the performance marketing agency of Publicis Groupe, commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study to examine the potential ...

At long last, Google owns DoubleClick. In doing so, the company has done something else that many people would have never believed possible. Become an SEO. That’s right — Google’s in the SEO business ...

Google's recent acquisition of ad network Doubleclick means it is also owner of Doubleclick's Performics, a leader in search engine optimization (SEO) services. Google is in constant battle with SEO ...

NIIT Ltd., a global leader in skills and talent development, has entrusted its digital mandate with Performics.Resultrix, the digital end-to-end solutions company under Zenith India. The business was ...