Few things are as ingrained in the American psyche more than the packaging of some iconic brands, particularly the look and feel of the country’s top cola brands. So, when a brand changes its logo, it ...
NEW YORK — Pepsi is getting its first makeover since 2008, with a new logo and visual identity that combines classic elements of designs from years past with modern touches. The new design reunites ...
PepsiCo is behind more brands than you might immediately think of, the company owns everything from Pepsi and 7UP to Quaker Oats, Lays and SodaStream. Its dedicated design arm, PepsiCo Design + ...
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