In late 2025, the UFC inked a massive seven year, $7.7 billion deal to move from ESPN to Paramount with the vast majority of ...
Paramount’s seven-year, $7.7 billion deal for the U.S. media rights to UFC represents a purposeful overpay with the aim of finding a foothold in the world of live sports. The landmark agreement runs ...
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Paramount to feature live ads during top UFC sports events
Paramount is introducing guaranteed, live programming ad placements during premium live sports events, starting January 24, 2026, during the UFC matchup between Pimblett and Gaethje.
CBS shoehorned some promotion for parent company Paramount’s new UFC rights deal into Sunday night’s Golden Globes telecast. The mixed-martial arts circuit’s bouts are starting to stream later this ...
With ESPN set to lose broadcast rights for the UFC at the end of the year, longtime analyst Chael Sonnen announced his contract with the network is also coming to an end. “I don’t know if Paramount is ...
Early Wednesday morning, Warner Bros. Discovery filed a form with the Securities and Exchange Commission outlining why the company ultimately rejected Paramount’s offer to purchase the company in ...
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