SiriusXM is leaning into TikTok. The satellite radio company and Pandora parent today announced a partnership with the social video platform to power several new initiatives, including a TikTok ...

TikTok, which has become a big source of new music discovery for its youth-skewing user base, is teaming up with SiriusXM and its Pandora streaming-audio division to produce cross-promotional content ...

SiriusXM wants to reach the youth, and starting today, it’s going to do so through the cultural cachet of TikTok. Sirius, which owns Pandora and the podcasting company Stitcher, announced a new ...