Co-optimization between PPC and SEO is often treated as a domestic issue, focused on: However, when applied across multiple markets, regions, and languages, co-optimization takes on an entirely ...

Using Web Analytics for PPC Optimization Campaign optimization is one of the most important tasks a PPC manager can perform and essential to PPC success. But if you’re spending all your time in the ...

PPC managers, as a rule, are completely swamped. But that doesn’t mean we can’t also increase productivity when managing campaigns. One core tactic to get more done when managing PPC is to achieve a ...

Most experienced PPC specialists will recognize the telltale signs of PPC mismanagement. But if you’re not a PPC professional – maybe you’re a business owner or marketing director – you might overlook ...

For many, there’s nothing more painful than numbers. The worst break-up scenario and the biggest vacation disaster can often seem like a mild life hiccup compared to what may seem like a mess of ...

Most law firms allocate their digital marketing budgets based on historical comfort rather than current performance data. That’s a problem. The convergence of AI optimization, evolving search ...

Want to understand your paid search results? Geography is one of the most significant factors to analyze. DIfferent words and brands mean other things based on location. For example, are you “soda” or ...

So today I am organizing a PPC account. This is an account that I took over from another agency. The account has four different Campaigns with around seven different AdGroups throughout all the four ...

Has automation squeezed the role of the PPC service provider? Can a human brain be replaced by Artificial Intelligence and Machine Learning? Is automation advancing the cause of PPC marketing or ...