Set top box company Roku and video marketing platform Innovid, which have been working together since 2015, launched a new marketing analytics tool that allows brands to track the daily demographic ...
LONDON—OTT is now the leading source for watching TV and movies across the globe, according to a new report from MiQ. It took nearly a year into the pandemic, but OTT overtook traditional linear TV in ...
Welcome to our new series, AdExplainer, where we offer the definitive take on advertising’s most puzzling topics, foundational acronyms and emerging trends. Even though connected TV (CTV) has been a ...
DUBLIN--(BUSINESS WIRE)--The "Asia Pacific OTT TV and Video Forecasts 2023" report has been added to ResearchAndMarkets.com's offering. Asia Pacific OTT TV and Video Market Set to Surge to $49 Billion ...
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