Trends, Forecast and Competitive Analysis to 2031" has been added to ResearchAndMarkets.com's offering. The global video advertising agency market is expected to grow with a CAGR of 8% from 2025 to ...

OTT has become the fastest growing ad medium in local markets. (Photo by Katherine Frey/The Washington Post via Getty Images) BIA Advisory Services released their latest local ad spending report for ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. CHANTILLY, Va—While traditional OTA broadcasting still garners the majority of TV marketing bucks ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Bret Brase, managing director at Progress Partners. Over-the-top (OTT) television ...

NEW YORK—Despite wider worries about the economy, a new survey is forecasting relatively healthy growth for CTV/OTT ad spending with two in three advertisers using CTV/OTT planning to increase ...

When advertisers think of the cutting edge of OTT advertising, they’re probably not thinking of Amazon as much as they are Roku, Hulu or YouTube. Despite having great video products, Amazon has not ...

Five streaming services — Hulu, HBO Max, Discovery+, Paramount and Peacock — accounted for 65% of over-the-top (OTT) ad spending last year, per a new MediaRadar report shared with Marketing Dive.

As we enter the second half of the year, revised industry forecasts have come out on advertising spending from the likes of Magna and BIA. And the consensus is clear: CTV advertising is the ...

The OTT machine has generated a plethora of “look at us!” marketing pieces and endless press releases pushed by PR executives eager to express how SVOD, AVOD and “FAST” channels are siphoning viewers ...

Patrick Nycz is President of NewPoint, a full-service food and beverage marketing agency, and author of Moving Your Brand Up the Food Chain. Over-the-top (OTT) media platforms—which provide video, ...