Through Harion DSP, MarkApp advertisers and trading partners can benefit from expanded access to premium omnichannel ...

The Trade Desk recently announced integrations with Pacvue and Skai that let mutual clients manage and optimize Trade Desk programmatic campaigns alongside retail media and search within unified ...

To tackle programmatic fragmentation from both sides of the transaction, AdLib, provider of the leading demand-side platform (DSP)-agnostic media buying platform for in-house programmatic teams and ...

The macro-environment for digital publishers has reached a definitive crossroad. Modern media organisations face an unprecedented storm: organic traffic is squeezed by AI discovery engines, identity ...

For more than a decade, digital advertising has been built around the promise of identity. The industry invested heavily in ...

Advertising and technology leaders from Sinclair, Graham Media Group, Imagine and Viamedia will discuss how to streamline the most complicated local media campaigns in a TVNewsCheck Working Lunch ...

He added that working on platforms such as DV360 and TTD while managing large-scale campaigns has been a rewarding experience. Chauhan also highlighted his focus on data, measurement and operational ...

In sync with its efforts to focus on out-of-home (OOH) advertising business, OUTFRONT Media Inc. OUT has announced the expansion of programmatic transit advertising in New York City's Metropolitan ...

In today’s dynamic digital landscape, brands of all sizes are armed with an unprecedented resource to magnify their impact and effortlessly connect with their desired audiences: programmatic media ...

It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely that programmatic ad buying continues to be a dominant channel for advertisers looking to scale. In fact, it ...

If programmatic media buying were a sport, media agencies would probably say they won their first Olympics medal this year. The vast majority (90%) of programmatic Olympics ad sales on Peacock are ...

While considerable improvements have been made in the efficiency of their ad spending over the past couple of years, major advertisers are losing the programmatic media-buying arms race, with the ...