There has been a lot of overdue growth in the women’s basketball sneaker game. In the 2020s, multiple WNBA players have ...

Nike’s rise to sneaker dominance came in large part thanks to the company’s marketing. More specifically, its vanguard ...

The renowned footwear and apparel company announced Thursday that a new approach to partnering with college athletes is ...

This sponsored article was provided by a partner and is not editorial content from Los Angeles Magazine or the Engine Vision Media Network. Basketball courts, competition and more will once again be ...

With the Lane Kiffin era on the horizon, LSU's athletic department is remaining with Nike for the foreseeable future.

Nike deal takes LSU into next generation originally appeared on The Sporting News. Add The Sporting News as a Preferred ...

The Nike LeBron 21 is a standout in the LeBron line, engineered to cater to players who require versatility and comfort on the court. A remix of the LeBron 20, this model in the list of best Nike ...

Caitlin Clark debuts a new Nike 'Miss America' colorway at Team USA camp, marking her return after a 2025 WNBA season cut ...

The 2024-25 NBA regular season is barely a month old, and there has already been a surplus of drama on the court. One of the more longstanding rivalries is between a player and a sneaker brand. Boston ...

It was only a matter of time before New Orleans Pelicans star Zion Williamson got his first signature shoe. Enter the "Zion 1" which has been branded by Nike as a Jordan shoe. As Zion Williamson ...

Twenty years ago, Michael Jordan found himself in the middle of the basketball shoe war between Nike and Reebok at the 1992 Summer Olympics in Barcelona. Jordan was the face of Nike, but Reebok was ...