Nielsen is being acquired for $16 billion, including debt, about a week after the media measurement company rejected a smaller offer earlier this month. Viewing data collected by Nielsen plays a big ...

Nielsen is being acquired for $16 billion, including debt, about a week after the media measurement company rejected a $9 billion offer. Viewing data collected by Nielsen plays a big role in ...

Cumulus says key witnesses fear retaliation from Nielsen as Eastlan CEO Michael Gould testifies in its antitrust case, ...

David Kenny, chief executive officer of Nielsen, at Nielsen's headquarters on Dec. 8 in New York City. (Michael Nagle / For The Times) Since 1950, media research company Nielsen has been the ...

Since the first banner ad alighted on top of a web page sometime around the end of last century, online advertising has been the Rodney Dangerfield of the media world. It gets no respect. But that ...

Advertisers on Amazon Ads can target specific Nielsen audiences and deliver ads across multiple platforms.

Nielsen is being acquired for $16 billion, including debt, about a week after the media measurement company rejected a $9 billion offer. Viewing data collected by Nielsen plays a big role in ...

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