Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Branding and product marketing are among the most frequently used terms in marketing. While ...
Opinions expressed by Entrepreneur contributors are their own. So you want to bring a new product or service to market. You’ve done your homework and decided exactly what you plan to offer; now all ...
Here are three lessons I learned as head of legal and external affairs at NicoKick that can apply to marketers of all 21+ ...
Through a combination of new flavor and product launches, boosting advertising and marketing, and integrating purpose throughout the organization, PepsiCo expects to build on a strong fourth quarter ...
LONDON--(BUSINESS WIRE)--Infiniti Research, a global market and strategic intelligence solutions provider, has announced the completion of their new product marketing strategy on the natural food ...
Only 5% of new products succeed after launching, which highlights the importance of having an effective launch strategy. In this article, I’ll share the steps you need to follow to launch your new ...
Salesforce, the consumer relationship management (CRM) platform, debuted two new products, Marketing GPT and Commerce GPT, per a press release. The new offerings pair the company’s first-party data ...
Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Earlier this month, Mailchimp released Content Optimizer, a new product ...
Journal of Marketing Theory and Practice, Vol. 26, No. 1/2, Special Issue on Social Media Marketing (WINTER-SPRING 2018), pp. 144-157 (14 pages) While the traditional marketing literature typically ...
Gift Article 10 Remaining As a subscriber, you have 10 articles to gift each month. Gifting allows recipients to access the article for free. The new code from Beer Institute is meant to clear ...
Fast food chain Jollibee has launched a citywide in-store promotion featuring exclusive fandom giveaways upon the launch of its new product - Korean-style sweet and spicy chicken. Available through ...
Brings 25 years of experience driving new product adoption across geographies in transplantation, oncology and immunology NASHVILLE, Tenn., Oct. 13, 2025 (GLOBE NEWSWIRE) -- Insight Molecular ...
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