If you know your U.S. history, there have been several attempts to adopt the metric system, all to no avail. It's the universal standard for most of the world and way more intuitive, yet the chances ...

Science has become obsessed with publishing numbers. With this new satirical proposal, have we reached peak metric?

In this era of marketing metrics and measurement abundance, it’s easy to get lost in the data. Most marketing teams track and report on every possible customer interaction. But if you could only ...

If you can’t measure it, you can’t improve it. IBM created the Quantum Volume metric to measure the power of quantum computers. Quantum Computers have the potential to be vastly more powerful than ...

Industry and government have put a premium on data center energy efficiency, frequently using energy efficiency metrics. But the metrics haven't always been applied clearly and consistently. A task ...

I have a marketing background, so I'm not really a stranger to the concept that you need to measure your marketing activities to ensure they are producing the required outcomes you intended. And I ...

Many people feel disturbed by or even hostile to the metric system. It`s strange that Americans react so emotionally to a measuring system. After all, there is nothing immoral, criminal, dangerous or ...

I was talking with Tony about his benefits consulting company when he shared his biggest struggle. (Disclosure: Tony was a former business coaching client for three years.) “David, how do I get my ...

Today's digital marketer has more tools available to measure advertising campaigns than ever before. But ultimately, what should matter most is how campaigns impact incremental growth and sales. In ...