In a competitive consumer market, the ways in which a brand advertises itself and its offerings plays a direct role in how well everything is received. While marketing for products and services with ...

As millions of Americans scour the internet for Christmas shopping, some will discover the hard way that a camera or other expensive item they purchased doesn’t have a valid U.S. manufacturer's ...

Marketplaces have become the go-to way for retailers to quickly expand their assortment in a low-risk way. And Ulta wants in. The cosmetics retail chain recently launched UB Marketplace not to expand ...

Google launched Performance Max for Marketplaces to let sellers advertise marketplace products without a website. It opens Google Ads to more sellers by removing certain requirements. Impact could be ...