Should the goal of marketing technology be to make it so that a loan officer never needs to log in? Or, should LOs be encouraged to engage with marketing tools as much as possible in order to help ...

AI improves efficiency. AI agents complement marketing automation by handling repetitive tasks and allowing teams to focus on strategic decision-making and creativity. Better campaign integration.

We must ensure our teams understand that AI is not a threat to their jobs but rather a powerful ally that can elevate their work to new heights. AI in agencies. AI tools are enhancing agency ...

Reaching tech-savvy audiences is no walk in the park. These people live and breathe technology, and they’re quick to spot anything that feels outdated or irrelevant. They don’t want generic ads or ...

Forbes contributors publish independent expert analyses and insights. Providing tools and resources to start, grow and manage your business. In the competitive world of small business, implementing ...

Although companies invest considerably in marketing technology (martech), it is often under-utilized, and its impact is modest. The CMO Survey asked 292 senior marketers how they use the technology.

Earlier this year, I had the opportunity to speak at the Gartner Marketing Symposium in London about the ever-expanding universe of technology that marketers are surrounded by. The temptation is ...

The world of small business is constantly changing. Today, a new wave of entrepreneurs is navigating an incredibly challenging environment with perseverance and optimism. Global insights from Constant ...

Marketing budgets are changing, and so is the way marketers define success. New research from StackAdapt and Ascend2, based on a survey of more than 260 senior marketers, finds that high-performing ...

EverCommerce Inc. has announced that it is exploring strategic alternatives for its Marketing Technology solutions, which are designed to assist service-based small businesses in promoting their ...