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Prof. Kobby Mensah’s appointment: A positive step toward political delivery marketing
This consumer behaviour underscores prominent political marketing studies’ long-held view that political brand health and success hinge on ‘political delivery marketing’. Political marketing ...
JD Supra16d
Intentional Marketing and Thought Leadership During Political Transitions: What Works and What Doesn’t
During political transitions, law firms that deliver timely, intentional thought leadership can reinforce expertise, build client trust, and ...