The new verified data simplifies the process of reaching key audiences across digital platforms, enabling marketers to leverage the combined power of unique data sources in a single audience offering.

Firms tend to go through a whole process in order to decide how best to divide up and conquer their market. The STP Process or Segmentation, Targeting, and Positioning process is how firms ...

Forbes contributors publish independent expert analyses and insights. I share tips about launching, validating and growing startups. Most founders begin with the instinct to reach as large an audience ...