MSNBC, home to Rachel Maddow and "Morning Joe," is changing its name. Here's what's behind the rebrand and how it will actually affect viewers.

MSNBC changed its name after a massive rebrand, but why did it change to MS NOW, and is the change permanent for the network?

MSNBC will rebrand as MS NOW starting Nov. 15, dropping the NBC peacock logo while maintaining its progressive lineup and current on-air personalities. The rebrand is tied to Comcast’s spinoff of its ...

Starting Nov. 15, the cable news network will be called “My Source for News, Opinion, and the World,” or MS NOW for short.

MSNBC will debut a new ad campaign during Tuesday night’s election coverage, highlighting the network’s pending name change ...

The drastic move to turn MSNBC into MS NOW comes after Comcast spun off its cable assets into a new company that distances ...

Our mission remains unchanged. You’ll find the same commitment to justice, progress, and the truth,” the company said.

The home of Rachel Maddow, Chris Hayes, and Joe Scarborough is preparing for its new name.MSNBC released the first two ...

The news network announced in August that it would be switching its name to MS NOW — which stands for My Source for News, Opinion and the World — once it officially splits from NBCUniversal. On Monday ...

After three decades, the MSNBC brand will be retired on Nov. 15. The network has called in Rachel Maddow to help viewers make ...

MSNBC, launched in 1996, has offered a mix of breaking news, analysis, and opinion-based programming for nearly 30 years. Some of its most popular shows include “The Rachel Maddow Show,” “Morning Joe, ...

Rachel Maddow and the late Maya Angelou star in the spots, which launch Tuesday ahead of the rebranding on Nov. 15.