JCPenney today (April 17) launched a new loyalty program that could deliver half a billion dollars to its consumers, per details shared with Marketing Dive, representing another major investment by ...

But the trend extends far beyond cuteness. Plushies are becoming living extensions of brands, reinforcing emotional resonance ...

Loyalty marketing rewards customers for their repeat purchases or interactions with a brand. Loyalty marketing is big business and increasing in importance. According to a 2024 report on the loyalty ...

The top reason why companies don't achieve significant user adoption of a loyalty rewards program is due to a simple lack of marketing. In general, large banks and corporations are really great at ...

Web3 technologies are transforming traditional loyalty programs by making them more flexible, interoperable, and user-centric, ushering in a new era of digital rewards that can be traded, transferred, ...

Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. Loyalty marketing is going through a transformation in an era ...

Operators looking for evidence that customer loyalty is more important than ever need look no further than Pam Felix, co-founder of California Tortilla. When she eats somewhere other than the 39-unit ...

Rewards Network announces CEO transition as Edmond Eger retires and becomes executive chairman; longtime president Stephen Fusco steps into the CEO role to continue driving growth and partner ...

Refuel, Charleston, South Carolina, is launching a new loyalty program this month that prioritizes personalization with fuel ...

INFINOX has launched a new global loyalty programme aimed at deepening client engagement and reshaping how traders interact ...