Customer expectations are shifting, and engagement with traditional loyalty programs continues to decline. Many organizations still struggle to align loyalty initiatives with measurable business ...

Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...

By Waylon Cunningham Feb 4 (Reuters) - KFC’s parent company in China reported aggressive growth in its digital loyalty ...

Online casinos have become immensely popular, offering a convenient and thrilling way to enjoy your favorite games from home. While the primary goal of playing is to have fun and entertain yourself, ...

The coffee shop giant this spring will reconfigure its Starbucks Rewards loyalty program to feature three levels that give ...

Just Salad is taking a different approach to loyalty. Instead of the typical, points-based structure used by most restaurants ...

Store loyalty programs used to be simple: You’d get a punch card at a local sub shop, buy eight sandwiches and get your ninth for free. It felt like a transparent “thank you” for your business. But ...

In 2026, more brands will adopt a holistic incentives marketing approach, uniting loyalty program management and personalized promotions into a single strategy. This allows teams to use incentives ...