The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these connections. Offering customized rewards, increasing engagement, and establishing trust ...

"Brands that opt to maintain the status quo of their programs will likely begin to see some level of regression in KPIs as ...

Forgoing access to airport lounges and early boarding can be worth it for travelers who are tired of chasing points and want ...

The answer is simple: loyalty programs. These programs reward customers for their purchases, turning one-time shoppers into repeat buyers. Whether it's offering points for every dollar spent ...

However, many loyalty programs offer rewards that participants don’t fully utilize. Consumers are on the lookout for new ways through which they can unlock their purchases’ full value.

Airline loyalty programs are crucial for customer retention. Embedded loyalty programs are increasingly integrated into daily life. The future of loyalty programs may include more personalization ...