Christine Duffy, Carnival Cruise Line president, says lifetime perks no longer sustainable as passenger numbers soar.

Most consumers say they want better discounts, according to a Kobie survey.

A new Dunnhumby study reveals loyalty is at an inflection point, as retailers grapple with evolving shopper expectations and the growing risk of homogenization.

Predictive loyalty reduces friction: A refill arrives or a voucher appears at the right time. But this precision can feel ...

The marketer of sun care products built a platform that turns consumer actions and user-generated content into opportunities ...

RaceWay, which operates more than 240 stores in 11 states, has launched its first-ever loyalty program, RaceWay Rewards.

JSX, a luxury public charter airline, just launched Club JSX, a free loyalty program offering 5% flight credit rebates, ...

PlayStation Stars loyalty program is being phased out. Earn points until July 2025, redeem them until Nov 2026. No immediate plans for a replacement loyalty program from Sony. PlayStation Stars ...

In today’s fiercely competitive business landscape, keeping existing customers isn’t just a strategy for growth—it’s essential for survival. Research indicates that acquiring a new customer can cost ...

The coffee brand sent out an email to customers on Monday, May 26, announcing a change to their rewards program — Starbucks will no longer offer 25 extra stars for customers who bring their own ...

Loyalty rewards programs increase customer engagement and retention. Here is a 5-step loyalty program promotion process that leads to fiercely loyal customers.

Bilt Rewards, a loyalty program that offers perks on rent payments and mortgages, is turning its attention to one of the nation’s biggest debt problems – student loans. The New York-based ...