In the bustling world of QSRs, loyalty programs have become essential for engaging and rewarding customers. However, the plethora of programs and apps can be overwhelming to customers. To stand out, ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

Sai Koppala, CMO of SheerID, where they verify audiences for brands to extend exclusive zero-party data marketing offers to consumers. As Gen Z ages into a core consumer demographic, marketers are ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

Retail marketing giant Kroger and its 84.51° unit have been pioneers in the burgeoning marketplace of data-driven retail media, and now they are combining it with the Kroger’s massive loyalty ...

Although more than half of the top 50 grocery chains today have card-based loyalty marketing programs, many retailers have yet to connect to the missing link that make these programs profitable and ...

Loyalty marketing experts continue to debate how to fix loyalty programs they quietly acknowledge are underperforming. If a brand cannot prove its loyalty program has a meaningful, profitable impact, ...

Inflation hit the restaurant industry hard. Coming on the heels the pandemic shutdown, many brands that were already struggling had to adjust for rising food prices and employee wages. And guests take ...

The top reason why companies don't achieve significant user adoption of a loyalty rewards program is due to a simple lack of marketing. In general, large banks and corporations are really great at ...

As the holiday season approaches, loyalty programs become vital tools for brands to engage customers and drive revenue. In today's competitive retail environment, loyalty programs have evolved beyond ...