Being a loyal customer is usually considered a good thing. Many brands reward loyalty with discounts, perks, or special offers that make you feel valued for sticking around. It’s a relationship built ...

It’s easy to assume that staying loyal to your bank or insurance provider means you’ll be rewarded for your consistency. After all, long-term relationships should come with perks, right? In reality, ...

Jun. 7--The Minneapolis ad agency Olson is expanding its horizon into customer loyalty programs, a growing niche, with the acquisition of Denali Marketing, a fast-growing four-year-old firm whose ...