Real-time, behavior-driven games that drive visits, spark engagement, and boost loyalty—without discounting away brand’s margins Loyalty programs are growing fast, but so is the pressure to evolve.

PAR Technology Corporation, a provider of foodservice technology, has launched PAR Games, an interactive loyalty platform designed to boost customer engagement and loyalty. The platform transforms ...

When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

LOS ANGELES--(BUSINESS WIRE)--Xsolla, a leading global video game commerce company, announces the launch of an innovative, customizable loyalty as a service solution designed to help developers ...

It is standard for companies to have a loyalty program for their customers. Nintendo is no different. Seven years ago, the Japanese studio launched My Nintendo. The program has evolved over the years, ...

Burger King recently launched a new video game for its 70th birthday called Balloon Burst that gave members of the chain’s Royal Perks loyalty program an opportunity to enter a sweepstakes and earn ...