Loyalty is a key driver for any enterprise that depends on repeat business. Restaurants, retail stores, salons and a wide range of businesses leverage loyalty programs to keep customers coming back ...

Although more than half of the top 50 grocery chains today have card-based loyalty marketing programs, many retailers have yet to connect to the missing link that make these programs profitable and ...

Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. When I recently zoomed with Jennifer Douglas, Head of North ...