There are a dozen or more ways to handle the process of designing a logo for a business. For example, you can do it yourself as the entrepreneur behind the company; hire a firm or a freelancer to ...

Finally, a late contender for the most controversial rebrand of 2025 was the renaming of the Kennedy Center as the Trump and ...

Paramount Global is officially merging with the production company Skydance. On its first investor call following news of the merger, the company unveiled a new logo as part of a presentation to ...

This week, Pepsi unveiled a new logo. Not a new flavor, or a new version of its famous soda–just a new logo. If, for example, you change your business and you want people to associate the new logo ...

Opinions expressed by Entrepreneur contributors are their own. You’ve heard the saying about how we get only one chance to make a good first impression. For a small business, branding is that ...

In 2023, it shouldn’t have to be said that diversity and inclusivity are important across all aspects of life. And yet, here we are, having to say it. Especially with the ongoing uneasy cultural ...

Logos are everywhere. They’re printed on your shirt, stamped on your morning coffee cup, and glued to your phone. We interact ...

The city of Dallas' logo seen under R.L. Thornton Freeway near Zang Boulevard and Clarendon Drive. Everton Bailey Jr./The Dallas Morning News Dallas has been using its logo for around 50 years, while ...