For every job application you send, there's a resume that needs to be polished. Whether you're crafting your first resume ever, revising one that's out of date, or updating one with your new ...

This was the mantra of my journalism professor and mentor who spent a career in newsroom trenches before deciding to “retire” and teach journalism at the small, liberal arts college where I received ...

Whether you're writing your first resume or updating an existing one, stop and think about which keywords you need to add. You could be the most qualified person for the position, but yours will be ...

There are many misconceptions about SEO in the market, but only a small number of marketers and experts recognize them and take steps to fix the issues. While discussing the most common SEO mistakes ...

The bulk keyword research guide is available now on the Search Atlas blog. OTTO SEO is accessible inside the Search Atlas dashboard and activation requires installing the OTTO Pixel. Additional AI ...

My rule of thumb as to keyword research tools is: the more the better. Various tools have different algorithms and metrics to compare and when united, you may end up with many more keyword ideas and ...

Microsoft has released an update to Bing Ads Intelligence, the free Excel add-in for keyword research and keyword performance analysis on the Yahoo! Bing Network. From the new ribbon at the top of the ...

Managing wasted ad spend is a top priority for any successful PPC campaign. One of the most effective ways to achieve this is by implementing a strong negative keyword strategy. By blocking irrelevant ...