Marketing for a franchise definitely overlaps with the marketing strategies used for other types of companies, but there are several things unique to the situation that it’s important not to miss.

The following excerpt is from franchise expert Mark Siebert’s book The Multiplier Model. Buy it now. Mastering marketing requires an in-depth knowledge of the statistics that measure success—and a ...

My company works with many of the leading national franchise brands and, recently, I wrote two essays about how many franchisees hate their franchisors and how many franchisors hate their franchisees.

Fish Consulting is a “fantastic strategic fit” for Big Rock Brands, said Michael Kessler of the newest addition to the private equity-owned holding company he launched in 2020. Acquired in August, ...

Internet Strategy Labs (ISL) is a veteran-led franchise tech company that helps brands optimize growth through data and an optimized tech stack. Our suite of software solutions gives franchise ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

SEATTLE--(BUSINESS WIRE)--May 17, 2006--aQuantive, Inc. (NASDAQ:AQNT), today announced the acquisition of Franchise Gator, an Atlanta-based pay for performance digital marketing company. Franchise ...