Retailers place a great deal of emphasis on multichannel and cross-channel engagement to reach today’s consumers while satisfying their shopping preferences. One of those preferences, the in-store ...
The continued proliferation of digital applications, smartphones and tablets has encouraged retailers to rethink their in-store engagement strategies. Best-in-class merchants are utilizing smartphones ...
Forbes contributors publish independent expert analyses and insights. The flagship PUMA store on the corner of 49 th St. and 5 th Avenue in Manhattan has long been my favorite store anywhere for how ...
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