The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Through influencer marketing ...

You’re probably already familiar with the term "influencer marketing," but you may not have tried it out in your own business. If you haven’t, you’re probably wondering, "Do people even pay attention ...

The principle behind influencer marketing is simple: Instead of selling directly to a large group, brands pay or inspire influencers to get the word out on their behalf. With the rise of platforms ...

Sonic’s new “Coke Your Way” campaign features Benny Blanco, Machine Gun Kelly and Jessie Murph to highlight drink customizations. This new portfolio school aims to fill a widening gap in training ...

An influencer on a social media site that is generated entirely by AI. As of 2026, there are no laws against AI influencer creation, although restrictions are expected. It is very frustrating for ...

Kelly Ehlers is Founder and President of The Evoke Agency, a 5x Inc 500 and 5000 firm focusing on social media, content creation and PR. Influencer marketing is not one-size-fits-all. While one-time ...