British broadcaster Channel 4 has a legacy of taking creative risks, even in its own branding. So when it came to creating its new idents–short sequences between programming that identify a channel–it ...

UK commercial PSB Channel 4 has unveiled a new series of idents which it says authentically reflect life in modern Britain. Created by Channel 4’s in-house creative agency 4creative in collaboration ...

How BBC Two and Lambie Nairn changed their audience perception from 'Dull and Worthy'. In February 1991, in response to research that found BBC Two's on-screen look was considered "dull and worthy" by ...

Channel 4 today unveils a new series of idents which authentically reflect life in modern Britain. Created by Channel 4’s multi-award-winning in-house creative agency 4creative in collaboration with ...

Channel 4 is largely regarded as a pioneer of modern Great British television, known for award-winning comedies like The Inbetweeners, fly-on-the-wall documentaries such as One Born Every Minute, ...