Mister Softee is going hard on some copycat ice cream trucks. The New Jersey-based franchise claims that three Big Apple operators are trying to trick children by using “imposter” trucks painted to ...

When that familiar jingle echoes down your street, there’s no mistaking it — the ice cream truck is coming. In New Jersey, most people picture a Mister Softee truck, its grinning cone mascot ...

Mister Softee ice cream trucks have been a beloved symbol of summer nostalgia since their debut in 1956. Founded by brothers William and James Conway in Philadelphia, the iconic blue and white trucks, ...

Long Islanders no longer needs to listen for the familiar jingle of a Mister Softee truck rolling down the street to get some of its signature soft serve ice cream: a Mister Softee location has opened ...

A South Jersey-based ice cream giant is looking for anything but soft serve justice as it battles to protect its trademark from a fleet of faux ice cream trucks. Iconic ice cream truck company Mister ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. EAST ISLIP, N.Y. (PIX11) – If you heard the ...

Stefanos Chen, who covers the New York economy, spoke with a food vendor about the rising costs and red tape that threaten his business. By Emmett Lindner Inflation and its rising fuel prices have ...

Ice cream lovers have spoken in South Jersey, and two shops ran away from the pack. Mister Softee, located in Pennsauken along Haddonfield Road, has finished atop the 2025 Courier-Post ice cream poll.

The jingle of a nearby ice cream van is a sure sign that summer is approaching. But you never have to guess when the next time a popular ice cream truck might roll through your neighborhood because ...

NEW YORK -- When you hear their trademark music and instantly you know a Mister Softee ice cream truck is heading your way. But, the company is now suing a rival ice cream truck in Queens for ...