ITV has partnered with consumer behaviour data company ViewersLogic to demonstrate the enhanced measurement capabilities that single-source data can bring to its sponsorship packages for advertisers ...

Nationwide Building Society is the new stand-alone sponsor of England Men’s football matches on ITV covering all of the team’s friendlies and FIFA World Cup qualifiers until the 2022 tournament. The ...

ITV has announced that the global partner of the Rugby World Cup tournament, Land Rover’s Defender, will be sponsoring this year’s coverage across ITV1, ITV4 and ITVX. The deal will see the brand take ...

ITV is partnering with business communication company HiHi to launch their new TV advert as part of the Backing Business campaign – ITV’s initiative to help keep British business moving, ensuring that ...

ITV has announced sponsorships deals with two of its most successful shows, which will hopefully ease the pressure of its falling ad revenues. A new series of Wild at Heart will return to ITV later ...

ITV is to take over from Channel 4 in sponsoring the Theatre Director Scheme, the longest running training scheme of its type in the UK. ITV is to take over the sponsorship of the Theatre Director ...

Insurance firm esure is to replace Powergen as the sponsor of ITV's national weather bulletins. The two-year deal - rumoured to be worth £10 million - was negotiated by Carat Sponsorship and will ...

Mobile phone firm Nokia has pulled out of its sponsorship deal with ITV's The X Factor. The decision follows criticism of ITV2 spin-off show The Xtra Factor from regulator Ofcom, who upheld a ...