Artists don’t necessarily set out to create new genres, but in the case of hyperpop it’s not hard to trace the genre back to a handful of like-minded individuals associated with DIY music label PC ...

Years before it became associated with an algorithm-driven playlist on streaming services, hyperpop was an unruly and nebulous internet subculture driven by independent musicians obsessed with pop ...

"Being music," in the all-encompassing sense, seems to be the aspiration of the genre 100 gecs has come to represent: hyperpop. Since the 2010s, that name has been a controversial catch-all for a ...

The Hyperpop Evolution: The origins of hyperpop, as is the case with every other genre, are tough to nail down. It’s generally accepted that it was born in the UK, sometime during the 2010s. But the ...

Hyperpop is a generation-defining style of music that reflects Generation Z’s nihilistic disposition toward the issues of our time. It is as ironic and self-satirizing as we are. It reflects our ...

“Looking for Subculture?” asks a bouncer at the L.A. club Catch One. “In more ways than one,” I reply as I pull out my ticket to the hyperpop rave happening inside. As a turquoise band is wrapped ...