Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. In a world where the apparel industry is often saturated ...

The largest Dragons' Den deal in history, backing a category defining shift in undergarments. "Alexa has developed a brand that resonates with consumers by creating underwear for modern health and ...

I've been on the quest to find cotton underwear that is great for my vagina but also cute and comfortable, which isn't as easy as it sounds. As I was doing research, someone pointed me in the ...

For years, the women’s underwear category has been stagnant. Brands focused on colours and cuts while ignoring the basics of women’s health: breathability, skin-safe materials, and designs that don’t ...

The largest Dragons' Den deal in history, backing a category defining shift in undergarments. TORONTO, Nov. 21, 2025 /CNW/ - District Ventures Capital ("District Ventures"), a venture capital fund ...

The Vancouver-based brand, founded in 2019 by Alexa Suter is rapidly redefining health, comfort, and performance in the underwear category. Known for its popular Mineral Undies line, which uses ...