Amazon's AI-powered Alexa offers new and improved features for just about every user. Here's how to get started and whether you should buy a new Echo device to try it out.

Amazon's Prime Big Deal Days highlight an important consumer lesson: not all "sales" are genuine discounts. The new Rufus AI ...

After introducing its AI shopping assistant Rufus in the Amazon Shopping app earlier this year, Amazon is now rolling the feature out to all customers in the US. As the company explained in February, ...

Earlier this year, Amazon announced Alexa+. It's not a streaming service—Amazon already has Prime Video for that—but the company's attempt to infuse new AI capabilities into its existing Alexa voice ...

Amazon Web Services (AWS) has long offered generative AI solutions to optimize everyday business operations. Today, AWS added to those offerings with the general availability of its AI assistant ...

Amazon unveiled a new wave of AI-linked hardware, tying its Kindle, Ring, and Echo product lines more closely to its upgraded ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. Amazon's February launch of Rufus, an AI shopping assistant, offers ...